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Promotional Email Templates

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Overview

These pre-written promotional emails (often called “email swipes”) are designed to help you quickly and easily promote Reputation Riser without writing from scratch.

Where to Access Email Swipes

Email swipes can be found in two places:

  • Inside the Promo Materials tab on the Reputation Riser affiliate product page
  • Inside the official Affiliate Program Google Doc
  • Further below this page
affiliate promo materials

How to Use Email Swipes

You may:

  • Copy and paste the email content directly
  • Customize tone or formatting
  • Adjust subject lines for your audience

You should not:

  • Remove compliance language
  • Change pricing, guarantees, or offer terms
  • Present the product as something it is not

Recommended Use Cases

Email swipes work well for:

  • Email lists of personal and business contacts
  • Warm audience promotions (businesses you’ve been a customer at)
  • Cold audience promotions (reaching out to businesses you don’t have a prior relationship with, social media, forums)

Swipe 1: The Universal Pitch (Email & DM)

Description: Use for a quick personal email or DM to any business owner.

Hi [Prospect Name],

Most businesses work hard for great reviews, then let them sit on Google where they are easily missed.

ReputationRiser helps you turn those 5-star reviews into a trust-building widget that sits on your website and works 24/7 to turn visitors into calls and bookings.

If you want more customers without spending more on ads, check this out: {affiliate_link}

Best regards,
{affiliate_name}

Swipe 2: Home Services (HVAC, Plumbers, Roofers, etc.)

Description: Best for contractors (HVAC, Plumbers, Roofers, Electricians, Garage Door Repair).

Hi [Prospect Name],

In the home services industry, trust is everything. Most homeowners won’t even call for a quote until they see proof that you’re reliable.

If you have great reviews on Google but they aren’t front-and-center on your website, you’re losing jobs to the competition. ReputationRiser solves this by pulling your best 5-star reviews and displaying them exactly where customers make the decision to call.

See how it works for [Industry] businesses here: {affiliate_link}

Best regards,

{affiliate_name}

Swipe 3: Medical & Wellness (Dentists, Med Spas, Chiro)

Description: Use for high-trust health businesses where social proof is the #1 deciding factor.

Hi [Prospect Name],

When a new patient visits your website, they are looking for one thing: Reassurance. If your best patient testimonials are hidden on a third-party site, you’re missing the chance to build that bond immediately.

ReputationRiser automatically displays your top Google reviews on your site to increase patient inquiries and bookings. Set it up in under 5 minutes here: {affiliate_link}

Best regards,

{affiliate_name}

Swipe 4: Legal Services

Description: Focuses on credibility for Personal Injury, Family Law, and Defense firms.

Hi [Prospect Name],

For law firms, a single 5-star review can be the difference between a high-value lead and a lost opportunity.

ReputationRiser ensures that your most powerful client success stories are the first thing a potential client sees when they land on your site. It builds the “Instant Authority” required to win more cases.

Get all the details here: {affiliate_link}

Best regards,

{affiliate_name}

Swipe 5: Multi-Industry (Hospitality, Auto, Fitness, Real Estate)

Description: Use for Boutique Hotels, Auto Repair, Gyms, or Real Estate. Just swap the [Industry] tag.

Hi [Prospect Name],

In the [Industry] business, your reputation is your most valuable marketing asset. Most customers check reviews before they ever book a stay, repair, or visit.

If your best reviews are only visible on Google, you’re missing the chance to build trust at the moment someone lands on your site. ReputationRiser displays your top reviews on your site, turning casual browsers into confirmed clients.

See how it works here: {affiliate_link}

Best regards,

{affiliate_name}

Cold Outreach Sequence (The 3-Part Series)

Recommended for direct outreach to prospects you do not have an existing relationship with.

Swipe 6: Cold Outreach – Email 1 (Initial Contact)

Hi [Business Name],

I’m reaching out because I work with local businesses that already have strong customer reviews, but aren’t always showing that “social proof” to new website visitors.

I noticed you have a great reputation on Google, but it’s not immediately visible on your homepage. Some owners I speak with are curious if their website is doing enough to build confidence before a customer decides who to contact.

If you’re open to a quick look, I can show you a simple tool that automates this for you: {affiliate_link}

Best regards,

{affiliate_name}

Swipe 7: Cold Outreach – Email 2 (Follow-up)

Hi [Business Name],

Just following up in case my previous note got buried.

Many people make decisions very quickly when visiting a local business website. If your reviews live only on Google, potential customers often miss them at the exact moment they are deciding whether to call. This tool bridges that gap: {affiliate_link}

Worth a quick look if you want to increase your website’s conversion rate.

Best regards,

{affiliate_name}

Swipe 8: Cold Outreach – Email 3 (The “Break-up”)

Hi [Business Name],

I’m reaching out one last time to close the loop on this.

Most service businesses have already handled the hardest part—earning happy customers and 5-star reviews. The only missing piece is making sure that proof is visible the moment a new visitor lands on your site.

If you’d like to see how other [Industry] businesses are handling this, check it out here: {affiliate_link}

If not, no worries at all and I won’t reach out again. Thanks for your time!

Best regards,

{affiliate_name}

Swipe 9: The Social Media Post (Facebook, LinkedIn, X)

You already earned the 5-star reviews… but are they actually helping you close new deals?

Most business owners let their best reviews sit on Google where they are easily missed. ReputationRiser turns those reviews into a trust-building asset that sits on your website and works 24/7 to turn visitors into calls and bookings.

If you want more customers from your website without running more ads, check this out: {affiliate_link}

#SmallBusiness #LocalMarketing #ReputationManagement

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