If you have searched for a “Google Business Profile review widget” you are looking for the same thing as a “Google review widget” — a tool that pulls your verified customer reviews from your Google Business Profile listing and displays them on your business website automatically. The terminology has evolved alongside Google’s rebranding of Google My Business to Google Business Profile, but the widget itself and how it works have not changed.
As the founder of ReputationRiser and a digital marketing professional with USA Marketing Pros, this post covers exactly what a Google Business Profile review widget does, how it syncs to your GBP listing, and how to get it set up on your website.
What a Google Business Profile Review Widget Does
Your Google Business Profile is the listing that appears when someone searches for your business on Google Search or Google Maps. The reviews customers leave on your GBP listing are verified by Google and carry significant trust with prospective customers researching your business. A GBP review widget takes those reviews and displays them on your own website, so every visitor sees your verified reputation regardless of how they arrived.
Without a widget, your GBP reviews only reach visitors who found your business through Google search and saw your star rating in the search results or on the map before clicking through. Visitors who arrive from referrals, paid ads, social media, or direct links never see those reviews unless you display them on your website. The complete guide to displaying Google reviews on a website covers the full case for why this matters.
How ReputationRiser Syncs to Your Google Business Profile
ReputationRiser syncs to your GBP by checking your Google Business Profile listing for new 5-star reviews every 24 hours. When a new review meets the 5-star threshold, it is added to your website widget automatically the following day. This process does not require you to share your Google account credentials or grant API access to your account — the sync works by checking the publicly accessible GBP listing URL, which is the same URL anyone can visit to see your reviews on Google. This “syncs to” rather than “connects to” your GBP is an important distinction: it is a read-only check of your public listing, not a direct Google account integration.
The auto-updating behavior of the widget means your website always shows your most recent 5-star reviews without any manual intervention. New reviews go live on your site the day after they are posted to Google.
How to Set Up a Google Business Profile Review Widget
The setup process: sync your GBP to ReputationRiser, receive your widget code snippet, and paste it into your website. The snippet works on any website platform — WordPress, Wix, Squarespace, Webflow, Shopify, or any custom-built site. See how to embed Google reviews on a website for platform-specific setup instructions, or the complete guide on how to show Google reviews on a website for a full overview.
Where to Place a Google Business Profile Review Widget
The three positions that produce the most conversion improvement across all business types: adjacent to the phone number on every page, above the primary contact or booking form, and on the homepage within the first scroll. Our guide on where to place reviews for trust and conversions covers the full placement framework, and the research on reviews near contact forms documents the specific mechanism at the inquiry point.
Is a GBP Review Widget the Same as a Google Maps Review Widget
Yes. Google Business Profile reviews and Google Maps reviews are the same reviews displayed in different places. When a customer leaves a review on your Google Maps listing, it appears on your Google Business Profile and vice versa. A GBP review widget and a Google Maps review widget both display the same verified customer reviews from the same source. The terminology differs but the product is identical.
Does Displaying GBP Reviews on Your Website Help Local SEO
Yes, indirectly. Displaying reviews on your website improves engagement metrics including time on site and reduced bounce rate, both of which contribute to quality signals that Google evaluates. The direct SEO impact of review volume and recency on your GBP listing itself is covered in our posts on how Google reviews help SEO, what reviews influence in the local pack, and how displaying reviews on your website helps local SEO.
Display Your Google Business Profile Reviews on Your Website
ReputationRiser syncs to your Google Business Profile and displays your verified 5-star reviews on your website automatically, updated daily. Done-for-you setup, works on any platform.
For WordPress users specifically, there is also a free Google review widget plugin for WordPress available that avoids the API key setup required by most free plugins.
For WordPress users specifically, there is also a free Google review widget plugin for WordPress available that avoids the API key setup required by most free plugins.
Frequently Asked Questions
What is a Google Business Profile review widget?
A code snippet that syncs to your GBP listing and automatically displays your verified customer reviews on your website, updated daily. It is the same tool as a Google review widget.
How does a Google Business Profile review widget sync to GBP?
ReputationRiser checks your publicly accessible GBP listing for new 5-star reviews every 24 hours and updates your website display automatically. No Google account access or API connection is required.
Is a Google Business Profile review widget the same as a Google Maps review widget?
Yes. GBP reviews and Google Maps reviews are the same reviews. Both terms refer to the same widget displaying the same verified customer reviews.
Does a Google Business Profile review widget update automatically?
Yes. ReputationRiser updates your website widget automatically every 24 hours.
Where should a Google Business Profile review widget be placed?
Adjacent to the phone number, above the contact or booking form, and on the homepage within the first scroll.
