WooCommerce store owners typically have access to product review functionality built into WooCommerce itself, collecting customer feedback directly on product pages. What this built-in system does not provide is business-level trust evidence: verified reviews from real customers about their overall experience with the business, the service quality, the communication, and whether the buying experience matched expectations.
For local service businesses using WooCommerce for bookings or purchases, for local retailers with a physical store, or for any WooCommerce store where the buyer is choosing between multiple options and needs business trust signals alongside product quality signals, displaying Google Business Profile reviews on the website provides an important additional layer of social proof. As the founder of ReputationRiser and a digital marketing professional with USA Marketing Pros, this post covers how to add Google reviews to a WooCommerce store and where to place them for maximum conversion.
How to Add Google Reviews to a WooCommerce Store
Since WooCommerce runs on WordPress, the setup options are the same as for any WordPress site. The two main approaches:
Option 1: WordPress plugin. Install a Google review widget plugin from the WordPress plugin directory, connect it to your Google Business Profile, and place the widget on WooCommerce pages using a Custom HTML block in the block editor or a widget area in your theme. For the full WordPress-specific setup, see how to embed Google reviews on a website.
Option 2: Code snippet. Sync your Google Business Profile to ReputationRiser, receive a widget code snippet, and paste it into a Custom HTML block on any WooCommerce page. The snippet works on any WordPress theme including WooCommerce-specific themes like Storefront. The widget updates automatically every 24 hours as new reviews come in.
For a full overview of free options including the free WordPress plugin, see the guide on how to embed Google reviews on a website for free. For the complete platform setup guide, see how to display Google reviews on a website.
“A WooCommerce client had beautiful product reviews but nothing on their homepage or about page building trust in the business itself. Once we added their Google Business Profile reviews alongside the product reviews, overall site conversion improved, not just on product pages.”
How Google Business Profile Reviews and WooCommerce Product Reviews Work Together
WooCommerce product reviews and Google Business Profile reviews serve different purposes in the conversion process and belong in different positions on the store:
Product reviews speak to product quality and belong on product pages. A customer evaluating a specific product wants to know how well it performs for others who have purchased it. This is the WooCommerce review system’s primary use case.
Google Business Profile reviews speak to business trustworthiness and belong on the homepage, the about page, and any page where the buyer is evaluating whether to trust the business overall rather than evaluating a specific product. For local businesses with a physical location, GBP reviews describe the in-store or service experience. For service-based WooCommerce stores selling bookings or consultations, GBP reviews describe the service relationship.
The most effective WooCommerce stores for conversion use both: product reviews on product pages and GBP reviews on the homepage and above the checkout or cart for customers who need business-level trust confirmation before completing a purchase. The research on how reviews increase website conversions applies across both review types.
Where to Place Google Reviews on a WooCommerce Store
Placement depends on the type of WooCommerce store and the primary customer concern:
For service-based WooCommerce stores (bookings, consultations, custom orders): GBP reviews above the checkout or booking completion step address the final trust question before payment. The review near contact form research applies directly: reviews at the payment commitment moment convert more completions.
For local retail with online sales: GBP reviews on the homepage within the first scroll establish business trustworthiness for visitors who found the store online but may not know the physical location. Reviews on the about page build the business relationship context that converts a product browser into a loyal customer.
For all WooCommerce store types: the review placement framework applies. Reviews at decision points convert; reviews at the bottom of pages or in sidebars rarely do.
Display Your Google Business Profile Reviews on Your WooCommerce Store
ReputationRiser syncs to your Google Business Profile and gives you a single code snippet to place anywhere on your WooCommerce store. Your verified 5-star reviews appear automatically, updated daily.
For WordPress users specifically, there is also a free Google review widget plugin for WordPress available that avoids the API key setup required by most free plugins.
For WordPress users specifically, there is also a free Google review widget plugin for WordPress available that avoids the API key setup required by most free plugins.
Frequently Asked Questions
Can you display Google reviews on a WooCommerce store?
Yes. WooCommerce runs on WordPress, which supports Google review widgets through custom HTML blocks or plugins. Display your GBP reviews on any WooCommerce page, updated daily.
Should WooCommerce store owners display Google reviews alongside product reviews?
Yes, for different purposes. Product reviews address product quality on product pages. GBP reviews address business trustworthiness on the homepage, about page, and at checkout for service-based stores.
Where should Google reviews appear on a WooCommerce store?
For service-based stores: above the checkout or booking form. For local retail: on the homepage and about page. Reviews at decision points convert; reviews buried at the bottom of pages do not.
How do you add a Google review widget to WooCommerce?
Install a Google review WordPress plugin or paste a code snippet into a Custom HTML block on any WooCommerce page. The widget updates automatically every 24 hours.
Do Google Business Profile reviews update automatically on a WooCommerce site?
Yes. ReputationRiser updates your website widget automatically every 24 hours from your Google Business Profile.
