Squarespace makes it easy to build a professional-looking website — but it does not have a native integration for displaying Google reviews. That leaves a gap between your strong review profile on Google and the visitors landing on your site who never see that proof.
The good news is that filling this gap on Squarespace is straightforward. A lightweight code snippet placed in a Squarespace Code Block brings your verified 5-star reviews onto any page of your site — automatically, without manual copying, and without any ongoing maintenance.
This guide covers how to add Google reviews to your Squarespace site, what to look for in a solution, and where to place them for the greatest conversion impact.
Can You Add Google Reviews to a Squarespace Website?
Yes. Squarespace supports custom code blocks that allow you to embed third-party content — including Google review widgets — on any page. You are not modifying the reviews themselves or doing anything against Google’s terms. You are making your existing public Google reviews visible to the visitors already on your website. For more on the compliance side, see can you put Google reviews on your website legally and correctly?
How to Add Google Reviews to Squarespace
Step 1: Get your widget code
Sign up for ReputationRiser and provide your Google Business Profile name or URL. Your 5-star reviews are synced and a single code snippet is generated — everything needed to display your reviews is contained in that one piece of code.
Step 2: Open your Squarespace editor
Log into Squarespace and open the page where you want to display your reviews. Click Edit to enter the page editor.
Step 3: Add a Code Block
Click the plus (+) icon to add a new block to your page. Select Code from the block options. This opens a text area where you can paste HTML, CSS, or JavaScript.
Step 4: Paste your snippet and save
Paste your ReputationRiser code snippet into the Code Block. Make sure the Display Source option is turned off — you want the widget to render, not display as raw code. Click Apply or Save.
Step 5: Preview and publish
Preview the page to confirm the widget is rendering correctly on both desktop and mobile. Once you are satisfied, publish the page. New 5-star reviews you earn will appear in the widget automatically — no further action needed.
For full installation details, see the ReputationRiser Squarespace installation guide in the Help Center.
Important Note for Squarespace Plans
Custom code blocks are available on Squarespace’s Business plan and higher. If you are on the Personal plan, you will need to upgrade to add custom code to your pages. The Business plan is the most common plan for local service businesses using Squarespace for professional websites.
What to Look for in a Google Review Widget for Squarespace
Filters to 5-star reviews only
A widget that displays all reviews — including 3-star and 4-star ones — introduces doubt at the moment visitors are deciding whether to contact you. Look for a solution that filters to 5-star reviews only. For more on why this matters, see 5-star Google review widget: display your best Google reviews on your website.
Auto-updating
New reviews should appear on your Squarespace site automatically as you earn them. A widget requiring manual updates will fall behind quickly, and stale reviews undermine trust rather than build it.
Mobile-responsive
Squarespace is known for clean, mobile-responsive designs. Your review widget needs to match — confirm it renders correctly in Squarespace’s mobile preview before publishing.
Fast loading
Squarespace sites can be sensitive to third-party scripts affecting page speed. A well-built widget loads asynchronously — it does not block your page from rendering while fetching your reviews.
CTA buttons included
The best widgets include a click-to-call or book now button on each review card so visitors can take action the moment trust is established. For more on this, see Google review widget with CTA buttons: turning reviews into calls and bookings.
Where to Place Google Reviews on Your Squarespace Site
Homepage — below the hero section
Your Squarespace homepage is typically the most-visited page on your site. Adding a Code Block with your review widget just below the hero section or beside your primary CTA gives first-time visitors immediate social proof. For more on this decision, see homepage vs service page: where reviews work best.
Service or portfolio pages — near the CTA
Visitors on your service pages are already evaluating a specific offering. A Code Block with a handful of relevant 5-star reviews placed near your booking or contact button reduces the hesitation that prevents visitors from taking the next step.
Contact page — above or beside the form
A visitor on your Squarespace contact page is already considering reaching out. Reviews placed directly above or beside the form provide the final confidence push they need. Research consistently shows that reviews near contact forms increase conversions compared to forms with no social proof nearby.
For the complete placement strategy, see where to place reviews on your website for more trust and conversions.
What to Avoid
Don’t copy and paste reviews manually into text blocks
Manually copying review text into Squarespace text blocks strips away the Google branding, star rating format, and attribution that give verified reviews their credibility. Manually copied reviews also require ongoing maintenance and become stale quickly. For more on why the format matters, see Google reviews vs testimonials: which helps local SEO more?
Don’t rely only on a testimonials page
Creating a separate Testimonials page in your Squarespace navigation and putting all your reviews there is a common missed opportunity. Most visitors never navigate to a standalone reviews page. For more on this, see why a static testimonials page is not enough.
Don’t forget to check Squarespace’s mobile preview
Squarespace has a built-in mobile preview in the editor. After adding your Code Block, switch to mobile view to confirm the widget renders cleanly on smaller screens before publishing.
How Displaying Reviews on Your Squarespace Site Supports Local SEO
Displaying reviews on your Squarespace website supports local SEO indirectly by reducing bounce rates and increasing on-site engagement — both behavioral signals Google uses to assess page quality. For more on this, see how displaying Google reviews on your website helps local SEO.
Display Your 5-Star Google Reviews on Your Squarespace Site
ReputationRiser automatically pulls your verified 5-star Google reviews and displays them on your Squarespace website as a mobile-friendly widget — with built-in click-to-call and click-to-book buttons. Setup is done-for-you. Paste one Code Block snippet and it’s live.
Frequently Asked Questions
Can I add Google reviews to my Squarespace website?
Yes. Squarespace supports custom Code Blocks that allow you to embed a Google review widget on any page. The simplest approach is a code snippet that pulls your verified 5-star reviews from your Google Business Profile and displays them automatically.
Do I need coding knowledge to add Google reviews to Squarespace?
No. You paste a code snippet into a Squarespace Code Block — no coding required. It works exactly like embedding a YouTube video or Google Map on your Squarespace page.
Which Squarespace plan do I need to add Google reviews?
Custom code blocks require Squarespace’s Business plan or higher. The Personal plan does not support custom code embedding. Most local service businesses using Squarespace for professional websites are already on the Business plan.
Will a Google review widget slow down my Squarespace site?
A well-built widget loads asynchronously and has minimal impact on page speed. It does not block your Squarespace page from rendering. Test with Google PageSpeed Insights before and after installation if you are concerned about speed impact.
Where should I place Google reviews on my Squarespace homepage?
The highest-converting placement is below the hero section or beside your primary CTA — visible in the first or second scroll. This gives visitors immediate social proof before they have decided whether to explore further or make contact.
Do Google reviews on my Squarespace site update automatically?
With ReputationRiser, yes. When you earn a new 5-star Google review, it is automatically added to your Squarespace widget without any manual updates needed.
