Webflow gives developers and designers precise control over every element of a website. But like most website platforms, it does not have a built-in integration for displaying Google reviews — which means your verified review profile on Google stays invisible to visitors landing on your site unless you take a specific step to bring it across.
The good news is that Webflow’s custom embed element makes this easy. A lightweight code snippet placed in a Webflow HTML Embed component pulls your 5-star reviews directly from your Google Business Profile and displays them anywhere on your site — with no Webflow plugins needed and no manual review management required.
Can You Add Google Reviews to a Webflow Website?
Yes. Webflow supports custom HTML embeds on all paid plans, which means you can add a Google review widget to any page using a standard embed element. The widget syncs to your Google Business Profile, pulls your verified 5-star reviews, and displays them in the familiar Google review format visitors recognize and trust. For more on the compliance question, see can you put Google reviews on your website legally and correctly?
How to Add Google Reviews to Webflow
Step 1: Get your widget code
Sign up for ReputationRiser and provide your Google Business Profile name or URL. Your verified 5-star reviews are synced and a single code snippet is generated — this is the only piece of code you need.
Step 2: Open your Webflow project
Log into Webflow and open the Designer for the project where you want to display reviews. Navigate to the page where you want the widget to appear.
Step 3: Add an HTML Embed element
In the Webflow Designer, open the Add Elements panel (the plus icon). Search for Embed or find it under the Components section. Drag the HTML Embed element onto your canvas and position it where you want the reviews to appear — below the hero section on the homepage, near a CTA on a service page, or above your contact form.
Step 4: Paste your snippet
Double-click the Embed element to open the HTML editor. Paste your ReputationRiser code snippet into the editor and click Save and Close. The widget will render in the Designer canvas.
Step 5: Check responsive breakpoints and publish
Switch through Webflow’s responsive breakpoints (tablet, mobile landscape, mobile portrait) to confirm the widget renders correctly at each screen size. Adjust the embed container’s width and positioning as needed for each breakpoint. When everything looks correct, publish your site. New 5-star reviews will appear automatically going forward.
For full installation details, see the ReputationRiser Webflow installation guide in the Help Center.
Webflow-Specific Considerations
Custom embeds work on all paid Webflow plans
Unlike some platforms, Webflow does not restrict custom HTML embeds to higher-tier plans. HTML Embed elements are available on all paid Webflow site plans — Starter, Basic, CMS, Business, and Enterprise.
Check the embed at each breakpoint
Webflow’s responsive system gives you precise control at each breakpoint. After adding your widget, check it at tablet, mobile landscape, and mobile portrait to ensure it renders correctly. Most well-built widgets are responsive by default, but container width settings in Webflow may affect how the widget displays at smaller sizes.
Webflow interactions do not affect embed content
If you use Webflow interactions or animations on the section containing your review widget, test carefully to ensure the animation does not conflict with the widget’s rendering. Fade-in animations on the container work fine in most cases; complex scroll-triggered interactions may occasionally interfere.
Where to Place Google Reviews on Your Webflow Site
Homepage — below the hero
Webflow homepages often feature polished hero sections with strong visual design. Placing your review widget in the next section — between the hero and your services overview — gives first-time visitors immediate social proof before they commit to reading further. For placement rationale, see homepage vs service page: where reviews work best.
Service or CMS collection pages — near the CTA
If your Webflow site uses CMS collections for services, adding a review embed to the CMS template page means every service page automatically shows reviews near the booking or inquiry CTA.
Contact page — above the form
Reviews placed directly above or beside your contact form give visitors a final confidence push at the highest-intent moment on your site. Research consistently shows that reviews near contact forms increase conversions meaningfully compared to forms with no social proof nearby.
For the full placement strategy, see where to place reviews on your website for more trust and conversions.
What to Avoid
Don’t copy review text into rich text elements
Manually copying review text into Webflow Rich Text elements strips the Google branding and verification signal that give Google reviews their credibility advantage over plain testimonials. For more on this distinction, see Google reviews vs testimonials: which helps local SEO more?
Don’t hide the embed below the fold on every page
An embed placed at the very bottom of a long Webflow page reaches only visitors who scroll all the way down — usually a small percentage. Position the widget where most visitors will actually see it, within the first two or three sections of the page.
How Displaying Reviews on Webflow Supports Local SEO
Displaying reviews on your Webflow site supports local SEO indirectly by reducing bounce rates and increasing on-site engagement — behavioral signals Google uses to assess page quality. Webflow sites already tend to perform well on technical SEO; adding visible review proof strengthens the user experience signals that complement your technical foundation. For more, see how displaying Google reviews on your website helps local SEO.
Display Your 5-Star Google Reviews on Your Webflow Site
ReputationRiser automatically pulls your verified 5-star Google reviews and displays them on your Webflow website as a mobile-friendly, responsive widget — with built-in click-to-call and click-to-book buttons. Setup is done-for-you. Paste one HTML Embed snippet and it’s live.
Frequently Asked Questions
Can I add Google reviews to my Webflow website?
Yes. Webflow supports HTML Embed elements on all paid plans, which allow you to add a Google review widget to any page. The widget pulls your verified 5-star reviews from your Google Business Profile and displays them automatically, updating as you earn new reviews.
Do I need to know how to code to add Google reviews to Webflow?
No. You paste a code snippet into a Webflow HTML Embed element — no coding knowledge required beyond basic familiarity with the Webflow Designer. The process is similar to embedding a video or map on a Webflow page.
Which Webflow plan do I need to add Google reviews?
HTML Embed elements are available on all paid Webflow site plans. No plan upgrade is required beyond a standard paid subscription.
Will a Google review widget affect my Webflow site’s performance?
A well-built widget loads asynchronously and has minimal impact on Webflow’s page performance scores. Test with Google PageSpeed Insights or Webflow’s built-in audit tools before and after adding the widget if performance is a concern.
How do I make sure the review widget looks correct on mobile in Webflow?
After adding the HTML Embed, check the widget at tablet, mobile landscape, and mobile portrait breakpoints in the Webflow Designer. Adjust the embed container’s width and padding at each breakpoint as needed. Most responsive widgets render correctly by default.
Do Google reviews on my Webflow site update automatically?
With ReputationRiser, yes. When you earn a new 5-star Google review, it is automatically added to the widget on your Webflow site without any manual updates or republishing needed.
