Wix powers millions of local business websites — and the vast majority of those websites are leaving their best Google reviews sitting on Google where most website visitors will never see them.
If you have a Wix site and a solid review profile on Google, you already have everything you need to turn those reviews into visible on-site social proof. You just need a way to get them onto your site cleanly, without manual copying, and without anything that breaks when Wix updates.
This guide covers exactly how to do that — the right method for Wix, where to place your reviews for the greatest conversion impact, and what to avoid.
Can You Add Google Reviews to a Wix Website?
Yes — and it is simpler than most Wix users expect. Wix does not have a native Google reviews integration, but it does support custom HTML and embed elements that allow you to add a Google review widget anywhere on your site.
You are not creating fake reviews or doing anything against Google’s policies. You are making your existing public Google reviews visible to the visitors already on your website — which is fully permitted under Google’s terms. For more on the compliance side, see can you put Google reviews on your website legally and correctly?
The Best Way to Add Google Reviews to a Wix Site
The most effective approach for Wix is a code snippet-based review widget. Here is how it works:
Step 1: Get your widget code
Sign up for ReputationRiser, provide your Google Business Profile name or URL, and receive a single code snippet. The widget is configured on the backend — your 5-star reviews are synced, the display is set up, and everything is ready to embed.
Step 2: Open your Wix editor
Log into your Wix account and open the page where you want to display your reviews. The homepage is the most impactful first placement, but service pages and your contact page are also strong options.
Step 3: Add a Custom Embed element
In the Wix editor, click the plus (+) button to add a new element. Navigate to Embed Code → Custom Embeds → Embed a Widget. This opens a custom HTML/embed block where you can paste external code.
Step 4: Paste your snippet
Paste your ReputationRiser code snippet into the custom embed element. Click Apply or Update to save it. You will see a preview of the widget appear in the editor — adjust the size and position as needed.
Step 5: Publish
Click Publish in the top right corner to make the changes live. Your Google reviews are now visible on your Wix website. From this point forward, new 5-star reviews you earn will appear automatically — no further updates needed.
For more detailed step-by-step guidance, see the ReputationRiser Wix installation guide in the Help Center.
What to Look for in a Google Review Widget for Wix
Not all review widgets work well on Wix. Before choosing a solution, confirm it meets these criteria:
Displays only 5-star reviews
A widget that shows all your reviews — including 3-star and 4-star ones — introduces doubt at the exact moment visitors are deciding whether to contact you. A widget that filters to 5-star reviews only keeps the social proof focused and impactful. For more on why this matters, see 5-star Google review widget: display your best Google reviews on your website.
Updates automatically
New reviews should appear on your Wix site without any manual action. A widget that requires you to log in and update whenever you earn a new review will fall behind quickly — and stale reviews undermine trust rather than build it.
Mobile-friendly
Wix has a mobile editor, and many Wix site visitors arrive on phones. The widget must render cleanly on mobile — check both the desktop and mobile views in the Wix editor after adding the embed.
Loads without slowing your page
A well-built widget loads asynchronously so it does not block your Wix page from rendering. Avoid solutions with heavy scripts that affect page load times, which can hurt both user experience and SEO.
Includes a CTA button
The best widgets include a click-to-call or book now button on each review card so visitors can act immediately after reading a review — without navigating elsewhere. For more on this feature, see Google review widget with CTA buttons: turning reviews into calls and bookings.
Where to Place Google Reviews on Your Wix Website
Placement determines most of the widget’s conversion impact. Reviews in the wrong place — or below the fold on a page most visitors never scroll to — do almost nothing. Here is where they work best on a Wix site:
Homepage — below the hero section
Your Wix homepage is typically your most-visited page. Placing reviews in the first or second section — just below your headline and main CTA — gives visitors immediate social proof before they have decided whether to explore further. This is where the conversion impact is highest for first-time visitors. For the full placement rationale, see homepage vs service page: where reviews work best.
Service pages — near the booking or contact button
Service pages attract visitors who are already thinking about a specific offering. Reviews placed near the CTA on those pages — whether a booking button, a call button, or a quote request form — reduce the hesitation that stops visitors from taking the next step.
Contact page — beside or above the form
A visitor on your Wix contact page is already considering reaching out. A few strong reviews directly above or beside the form give them the final confidence push they need. Research consistently shows that reviews near contact forms increase conversions meaningfully compared to forms with no social proof nearby.
For the complete placement strategy, see where to place reviews on your website for more trust and conversions.
What to Avoid When Adding Reviews to Wix
Don’t copy and paste reviews manually
Copying review text from Google and pasting it into Wix text blocks is the least effective approach. Manually copied reviews lack the star rating format and Google attribution that give verified reviews their credibility advantage, require ongoing maintenance as new reviews come in, and become stale quickly. For more on why the format matters, see Google reviews vs testimonials: which helps local SEO more?
Don’t rely only on a testimonials page
Adding a separate Reviews or Testimonials page to your Wix navigation and putting all your reviews there is a common mistake. Most visitors never navigate to a standalone reviews page — which means your social proof never reaches the visitors who need it most. Reviews work best when they are on the pages visitors are already on. For more on this, see why a static testimonials page is not enough.
Don’t forget to check mobile view
Wix has separate mobile and desktop editors. After adding your review widget in the desktop editor, switch to the mobile editor to confirm the embed element is positioned and sized correctly for mobile visitors. Adjust height and positioning as needed.
How Displaying Reviews on Your Wix Site Supports Local SEO
Displaying reviews on your Wix website supports local SEO indirectly by reducing bounce rates — visitors who see credible social proof are more likely to stay and engage rather than leaving immediately. Longer on-site engagement is a behavioral signal that Google uses to assess page quality. For more on this mechanism, see how displaying Google reviews on your website helps local SEO.
Display Your 5-Star Google Reviews on Your Wix Website
ReputationRiser automatically pulls your verified 5-star Google reviews and displays them on your Wix website as a mobile-friendly widget — with built-in click-to-call and click-to-book buttons. Setup is done-for-you. You paste one code snippet into a Wix Custom Embed and it’s live.
Frequently Asked Questions
Can I add Google reviews to my Wix website?
Yes. Wix supports custom HTML embeds that allow you to add a Google review widget anywhere on your site. The simplest approach is a code snippet that pulls your verified 5-star reviews from your Google Business Profile and displays them via a Custom Embed element in the Wix editor.
How do I add a Google review widget to Wix?
In the Wix editor, add an Embed Code element (Embed a Widget), paste your review widget code snippet into the HTML editor, and click Apply. The reviews will appear in the editor. Publish the page to make them live. New reviews appear automatically going forward.
Do I need to code to add Google reviews to Wix?
No. You paste a code snippet into a Wix Custom Embed element — no coding knowledge required. The snippet is a standard piece of embed code that works exactly like adding a YouTube video or Google Map to your Wix page.
Will a Google review widget slow down my Wix site?
A well-built widget loads asynchronously and has minimal impact on page speed. It does not block your Wix page from rendering while fetching reviews. If you notice a speed impact, the widget may not be loading asynchronously — test with Google PageSpeed Insights before and after installation.
Where should I place Google reviews on my Wix homepage?
The highest-converting placement is below the hero section or beside your main CTA button — visible in the first or second scroll. This gives visitors immediate social proof before they have decided whether to explore further or make contact.
Do Google reviews on my Wix site update automatically?
With ReputationRiser, yes. When you earn a new 5-star Google review, it is automatically added to the widget on your Wix website without any manual changes needed. The widget stays current as you earn new reviews.
