Your Google reviews are the most persuasive social proof your business has. They are independently verified, from real customers, on a platform your prospects already trust. The problem is that most of those reviews live only on Google, which means every visitor who arrives at your website from a referral, a paid ad, social media, or a direct link has no exposure to them.
Displaying Google reviews on your website solves this. Every visitor, regardless of how they arrived, sees your verified reputation when they land on your site. This guide covers how to do it, what options are available, how to choose the right approach, and where to place reviews on your website for maximum results.
As the founder of ReputationRiser and a digital marketing professional with USA Marketing Pros, I work with local businesses on exactly this gap between their review profile and their website conversion rate. Here is the complete picture.
The Three Ways to Display Google Reviews on a Website
There are three main approaches, each with different trade-offs:
Option 1: Copy and paste reviews manually. You copy review text from your Google Business Profile and paste it into your website’s testimonials section. This gives you control over which reviews appear but loses the third-party verification that makes Google reviews credible. Visitors know you curated these. It also requires manual updates every time a new review comes in. Our post on whether you can put Google reviews on your website and the guide on how to create a Google reviews page cover this approach for anyone starting there.
Option 2: Google’s native embed. Google previously offered a basic reviews embed through Google Maps, but this has never been a proper review display solution. It does not filter by star rating, does not display multiple reviews cleanly, and is not maintained as a dedicated business tool. Not recommended for business use.
Option 3: An authorized review widget tool (recommended). A Google review widget tool syncs to your Google Business Profile through the authorized API, pulls your verified 5-star reviews, and displays them through a code snippet you add to your website once. The widget updates automatically every 24 hours. This is how ReputationRiser works, and it is the approach that produces the best results with the least ongoing maintenance. The comparison of free versus paid Google review widgets covers what to look for when evaluating options.
How to Display Google Reviews on WordPress
WordPress is the most common platform for Google review display. Connect your Google Business Profile to ReputationRiser, receive your widget code snippet, and add it to your WordPress pages. WordPress users can also try the free Google review widget plugin for WordPress using a Custom HTML block in the Gutenberg editor, or paste it into a text widget in a widget area. The snippet works in both the classic editor and Gutenberg. Full instructions at how to display Google reviews on WordPress.
How to Display Google Reviews on Wix
Wix supports custom code through its HTML iframe element. Add an HTML embed element to any Wix page and paste the widget code. No advanced developer setup required. Full instructions at how to display Google reviews on Wix.
How to Display Google Reviews on Squarespace
Squarespace supports custom code blocks on paid plans. Add a Code block to any page in the Squarespace editor and paste the widget code. The reviews display automatically. Full instructions at how to display Google reviews on Squarespace.
How to Display Google Reviews on Webflow
Webflow is well-suited for custom code through its Embed element in the Designer. Place the widget code in an Embed block on any section of any page. Full instructions at how to display Google reviews on Webflow.
Is Displaying Google Reviews on Your Website Legal?
Yes. Displaying your own Google Business Profile reviews accurately on your website is permitted under Google’s Terms of Service. The key conditions are: the reviews must be displayed accurately without modification, you cannot fabricate reviews, and you cannot misrepresent your overall rating. Showing only 5-star reviews in a clearly labeled widget is standard practice and permitted. Using an authorized API-based tool like ReputationRiser is the clearest compliance path. Full details in our post on whether Google review widgets are legal and whether displaying reviews violates Google’s policies.
Where Should Reviews Appear on Your Website
Where you place reviews on your website matters as much as whether you display them. Reviews placed at the bottom of a page or in the footer reach only visitors who were already going to convert. Reviews placed at decision points, next to your phone number and above your contact form, reach visitors who are deciding whether to act.
The three highest-converting positions for most local service business websites are: adjacent to the phone number on every page, above the primary contact or booking form, and on the homepage within the first scroll. The full placement framework is in our guide on where to place reviews on your website for more trust and conversions, and our post on Google review display best practices covers the full set of implementation principles.
What to Look for in a Google Review Display Solution
The key features that distinguish a business-grade review display solution from a basic free option: 5-star-only filtering so negative reviews never appear on your website, automatic daily updates so your most recent reviews are always visible, mobile-responsive display that works correctly on phones and tablets, no provider branding displayed on your website, and done-for-you setup so you paste one snippet and the widget runs itself. Our guide on the best Google review widget covers the evaluation criteria in detail. For step-by-step setup instructions across every platform, see how to add Google reviews to your website.
Display Your Google Reviews on Your Website Today
ReputationRiser syncs to your Google Business Profile, generates your widget snippet, and handles everything else. Paste one code snippet into your website and your verified 5-star reviews display automatically, on any platform, updated daily as new reviews come in.
Frequently Asked Questions
How do you display Google reviews on a website?
Connect your Google Business Profile to an authorized review widget tool like ReputationRiser, receive a single code snippet, and paste it into your website wherever you want reviews to appear. The widget pulls your verified 5-star reviews automatically and updates daily.
Is it free to display Google reviews on a website?
Free options exist but come with significant limitations including provider branding, no star-rating filtering, and often no automatic updates. ReputationRiser is $99 per year or $299 for lifetime access and removes all of these limitations.
Do Google reviews on a website update automatically?
Yes, when using an authorized widget tool connected to your Google Business Profile. ReputationRiser updates your website display automatically every 24 hours without any manual work.
Is it legal to display Google reviews on your website?
Yes. Displaying your own Google reviews accurately on your website is permitted under Google’s Terms of Service. Using an authorized widget tool that pulls reviews via the Google API is the safest approach.
Which website platforms support Google review display?
Any platform that allows custom HTML or JavaScript, including WordPress, Wix, Squarespace, Webflow, Shopify, and custom-built websites.
