If your business has a strong Google rating, that rating is doing work on Google Maps and in local search results. But every visitor who arrives at your website from a referral, a paid ad, social media, or a direct URL search has no exposure to that rating unless you display it on your site.
Embedding Google reviews on your website closes that gap. Every visitor — regardless of how they arrived — sees your verified reputation the moment they land on your site. This guide covers how to do it, the options available for different website platforms, and what to consider when choosing a method.
As the founder of ReputationRiser and a digital marketing professional with USA Marketing Pros, I’ve worked with local service businesses on this specific question across WordPress, Wix, Squarespace, Webflow, and custom-built sites. Here’s what actually works.
What Does “Embedding Google Reviews” Actually Mean?
Embedding Google reviews means displaying your Google Business Profile reviews directly on a page of your website — not linking to your Google listing, not copying review text into a testimonials section, but pulling and displaying the actual verified reviews in real time from Google.
This is meaningfully different from a static testimonials page in two important ways. First, embedded reviews are verified by Google — real names, real accounts, unaltered content. Visitors know they’re seeing third-party proof, not something you curated. Second, embedded reviews update automatically as you receive new ones. You’re not maintaining a testimonials page or manually adding new customer quotes. The most recent reviews are always showing.
The credibility gap between embedded Google reviews and a curated testimonials page is significant with skeptical buyers — our full comparison of Google reviews vs. testimonials covers why verified third-party reviews consistently outperform curated quotes in conversion impact.
What Are the Methods for Embedding Google Reviews on a Website?
There are three main approaches, each with different trade-offs in technical complexity, maintenance, and display quality:
Method 1: Google’s native embed (limited and largely deprecated). Google previously offered a way to embed individual reviews via Google Maps embeds, but this was never a proper review display solution and Google has not maintained or expanded it. It doesn’t display multiple reviews cleanly, doesn’t filter by rating, and requires manual updates when reviews change. Not recommended for business use.
Method 2: Manual copy and paste to a testimonials page. Copying review text from your Google listing into your website’s testimonials section gives you control over which reviews appear but loses the third-party verification that makes Google reviews credible. Visitors know you curated these. It also requires ongoing manual maintenance as new reviews come in. Our guide on how to create a Google reviews page on your website covers this approach for those who want to start there.
Method 3: A review widget tool (recommended). A dedicated review widget tool connects directly to your Google Business Profile via API, pulls your verified reviews, and displays them on your website through a code snippet you add once. The display updates automatically, shows only your 5-star reviews, and requires no ongoing maintenance. This is the method used by businesses that want reviews working on their website without adding to their operational workload. ReputationRiser is built specifically for this use case.
How Do You Embed Google Reviews on WordPress?
WordPress is the most common platform for embedding Google reviews because it offers multiple integration points. The process with ReputationRiser: connect your Google Business Profile, receive your widget code snippet, and paste it into any WordPress page or post using a Custom HTML block in the Gutenberg editor, or into a widget area in the customizer.
The snippet works in both the classic editor and Gutenberg. It can be placed on any page — homepage, service pages, contact page, or a dedicated reviews page. The full step-by-step guide for WordPress specifically is at how to display Google reviews on WordPress.
How Do You Embed Google Reviews on Wix?
Wix allows custom code through its HTML iframe element and the Velo developer platform for more advanced implementations. With ReputationRiser, you add an HTML iframe block to any Wix page and paste the widget code — no Velo required. The widget displays and updates automatically without any additional configuration.
The full Wix-specific guide is at how to display Google reviews on Wix.
How Do You Embed Google Reviews on Squarespace?
Squarespace supports custom code blocks on paid plans, which is where the review widget snippet goes. Add a Code block to any Squarespace page, paste the widget code, and the reviews display automatically. The Code block option is available in the Squarespace editor under the same process as adding any content block.
The full Squarespace-specific guide is at how to display Google reviews on Squarespace.
How Do You Embed Google Reviews on Webflow?
Webflow is one of the most flexible platforms for custom code, which makes it well-suited for review widget integration. The widget code goes into an Embed element in the Webflow Designer, placed wherever you want the reviews to appear on the page. It can be added to any section of any page in the project.
The full Webflow-specific guide is at how to display Google reviews on Webflow.
Where on Your Website Should Embedded Reviews Go?
Where you place embedded reviews matters as much as whether you display them. Reviews placed at the bottom of a page after a long services section reach only the visitors who scrolled that far. Reviews placed next to your phone number, above your contact form, and in the first scroll of your homepage reach visitors who are actively making a decision.
The full placement guide — covering which positions produce the most calls and form submissions, and how to approach placement differently on homepages vs. service pages — is at where to place reviews on your website for more trust and conversions. The impact of customer reviews on website conversions is well-documented, but it’s specifically placement-dependent — the same review in the right position converts meaningfully more than the same review in the wrong one.
Embedding reviews on your website also contributes to local SEO beyond just on-site conversion — see how displaying Google reviews on your website helps local SEO for that dimension of the investment.
Embed Your Google Reviews in One Step — No Technical Setup Required
ReputationRiser syncs to your Google Business Profile, generates your widget snippet, and handles everything else. Paste one code snippet into your website and your verified 5-star reviews display automatically — on any platform, any page, updated daily as new reviews come in.
For WordPress users specifically, there is also a free Google review widget plugin for WordPress available that avoids the API key setup required by most free plugins.
For WordPress users specifically, there is also a free Google review widget plugin for WordPress available that avoids the API key setup required by most free plugins.
Frequently Asked Questions
How do you embed Google reviews on a website?
The most reliable method is a Google review widget tool like ReputationRiser, which syncs to your Google Business Profile and generates a code snippet you paste into your website. The widget displays your verified 5-star reviews automatically and updates daily. Platform-specific guides are available for WordPress, Wix, Squarespace, and Webflow.
Can you embed Google reviews on any website platform?
Yes. Any website platform that allows custom HTML or JavaScript can display embedded Google reviews — including WordPress, Wix, Squarespace, Webflow, Shopify, and most custom-built sites. The process is typically pasting one code snippet into a text or HTML block on the relevant page.
Is it legal to embed Google reviews on your website?
Yes. Displaying reviews from your Google Business Profile on your own website is permitted under Google’s terms of service, as long as the review content and star ratings are displayed accurately and without alteration.
Do embedded Google reviews update automatically?
Yes, when using a widget tool like ReputationRiser. The widget syncs to your Google Business Profile and updates your website automatically every 24 hours. New 5-star reviews appear on your site without any manual work.
Will embedding Google reviews affect my website speed?
A well-built review widget loads efficiently and does not meaningfully affect page speed or SEO. ReputationRiser is specifically built to minimize load impact so your Core Web Vitals and page performance are not negatively affected.
What is the difference between embedding Google reviews and copying them to a testimonials page?
Embedded Google reviews are live, verified third-party reviews that update automatically from your Google Business Profile. A testimonials page contains reviews you manually selected and copied — visitors know you curated them. The third-party verification of embedded reviews makes them significantly more credible with skeptical website visitors.
