If you have built up a strong Google review profile and are wondering how to show those reviews on your website, the answer is simpler than most business owners expect. You do not need to copy and paste reviews manually, screenshot your Google listing, or hire a developer. A review widget tool syncs directly to your Google Business Profile and handles everything automatically.
As the founder of ReputationRiser and a digital marketing professional with USA Marketing Pros, this guide covers exactly how to show Google reviews on a website, the fastest path to getting set up, and where to display reviews so they actually convert visitors into customers. For the comprehensive platform-by-platform walkthrough, see our guide on how to display Google reviews on a website.
The Fastest Way to Show Google Reviews on Any Website
The fastest path for any website platform:
1. Connect your Google Business Profile to ReputationRiser. This creates the live link between your Google Business Profile and the review display tool. ReputationRiser checks your profile every 24 hours for new 5-star reviews.
2. Receive your widget code snippet. This is a short piece of JavaScript, typically two to three lines, that you will paste into your website once.
3. Paste the snippet into your website at the positions where you want reviews to appear. On WordPress, this goes in a Custom HTML block. On Wix, it goes in an HTML embed element. On Squarespace, it goes in a Code block. On Shopify, it goes in a Custom Liquid block. On Webflow, it goes in an Embed element. After pasting, the reviews display automatically with no further work required.
The auto-updating behavior means new reviews appear on your site the day after they are posted to Google, without any manual update required on your end. The widget shows only your 5-star reviews, so the social proof at every decision point on your site is consistently your best work.
Platform-Specific Guides for Showing Google Reviews
The implementation details vary slightly by platform. For step-by-step instructions on your specific platform, these guides cover each one in full:
How to display Google reviews on WordPress — including Custom HTML blocks and the free Google review widget plugin for WordPress option.
How to display Google reviews on Wix — using the HTML iframe embed element.
How to display Google reviews on Squarespace — using Code blocks on paid plans.
How to display Google reviews on Shopify — using Custom Liquid blocks in the theme editor.
For any other platform, the method is the same: find where your platform allows custom HTML or JavaScript, paste the snippet there, and the widget handles the rest.
Can You Show Only 5-Star Google Reviews on Your Website
Yes. ReputationRiser filters your Google reviews to show only 5-star reviews on your website display. This is an intentional feature: you want every visitor at every decision point to see your verified best reviews, not a mixed display that includes lower-rated feedback. Your full review profile, including all ratings, remains visible to anyone who looks up your Google Business Profile directly. Showing only your 5-star reviews on your website is permitted under Google’s Terms of Service, which requires that reviews be shown accurately, not that all reviews must be shown. See our post on whether you can put Google reviews on your website and whether Google review widgets are legal for full compliance details.
Where to Show Google Reviews on Your Website for the Best Results
Showing Google reviews on your website is most effective when the reviews appear at the positions where visitors are making their decisions, not just somewhere on the page where they may or may not be seen.
The three positions that consistently produce the most conversion improvement: next to your phone number on every page so every visitor encounters reviews before calling, above your contact or booking form so visitors who are ready to act get the final trust confirmation they need, and on your homepage within the first scroll so reviews are the first impression for every new visitor.
Our guide on where to place reviews on your website for trust and conversions covers the full placement framework, and the research on reviews near contact forms covers the specific conversion mechanism at the inquiry point. The general Google reviews on website best practices guide covers the complete implementation checklist.
Free Versus Paid Options for Showing Google Reviews
Both free and paid options exist. The comparison of free versus paid Google review widgets covers the trade-offs in detail. In short: free options typically display provider branding on your website, do not filter by star rating, and may not update automatically. A paid widget removes all of these limitations. For a local business where a single additional customer inquiry more than covers the annual cost, the ROI case for a paid solution is straightforward. See also our guide on the best Google review widget for evaluation criteria, and our walkthrough on how to add Google reviews to your website for the full setup process.
Show Your Google Reviews on Your Website Starting Today
ReputationRiser syncs to your Google Business Profile and generates your widget snippet in minutes. Paste it into your website once and your verified 5-star reviews appear automatically, on any platform, updated daily.
Frequently Asked Questions
How do you show Google reviews on a website?
Sync your Google Business Profile to a review widget tool, receive a code snippet, and paste it into your website wherever you want reviews to appear. The widget displays your verified reviews automatically, updated daily, on any platform.
Can you show Google reviews on your website for free?
Free options exist but typically include provider branding, no star rating filtering, and may not auto-update. ReputationRiser at $99/year removes all these limitations.
Do Google reviews shown on a website update automatically?
Yes, when using an authorized widget tool. ReputationRiser updates your website display every 24 hours without any manual work.
Can you show only 5-star Google reviews on your website?
Yes. ReputationRiser filters to display only your 5-star reviews on your website, which is permitted under Google’s Terms of Service.
Where should Google reviews be shown on a website?
Adjacent to the phone number, above the contact or booking form, and on the homepage within the first scroll. These positions reach visitors at the moments they are deciding whether to contact you.
